« Black Lives Matter Designing for Change When the police in Minneapolis, Minnesota, killed George Floyd, the choice of themes for our first campaign reduced to one: Black Lives Matter. Early designs focused on the protests, solidarity behind a common cause, and the consistently tone-deaf, abusive use of force by the police. But protesting is just a means to an end, and this site doesn't need to memorialize those means today or even six months from now. Instead, we chose to focus on the individuals at the heart of this movement. Tell the story of how they died. Remember them for the life left behind. View fullsize
